In just six days, Spider-Man: Brand New Day stuns the box office with $1 billion

If you thought blockbuster season was winding down, think again. Spider-Man: Brand New Day, with Tom Holland slinging webs as ever, has barrelled past pretty much every box office milestone put in front of it—some of them standing since the pre-pandemic heyday. In less than a week, it has made the numbers posted by most summer ‘event movies’ look like pocket change.

Kevin Feige, president of Marvel Studios, told Variety: "I did not expect 'Endgame's' [domestic] record to be beat, but I couldn't be happier that it was beat this past weekend by our 38th MCU movie."

Records Smashed

Let’s get the headline out of the way: Brand New Day has joined the billion-dollar club in just six days. Only Avengers: Endgame managed it quicker—pulling in a frankly ridiculous $1.2 billion its first weekend back in 2019. Still, Brand New Day isn’t exactly trailing. It’s now the second fastest release ever to hit that sweet $1 billion global mark.

Feige called the film's Monday ticket sales "overwhelming in the very best way."

Here’s what that staggering rollout actually looked like:

• $407 million from North America in just four days—making this the fastest film in history to speed past $400 million at the domestic box office.
• A $47 million Monday total, completely eclipsing the previous record-holder (that was Black Panther with $40 million in 2018).
• International receipts: $645.8 million. Not exactly peanuts.
• Domestic opening weekend: $360 million—a new high water mark.
• $932 million global opening weekend, second only to (you guessed it) Endgame.
• Advance previews: $72 million on the board.
• Opening day itself? $169.8 million. Both figures, you guessed it, new records.

A Billion Down, Two In Sight

Word of mouth seems to be working as free marketing here, and with a slot in cinemas pretty much free of genuine rivals, pretty much everyone expects Brand New Day to barge its way straight to $2 billion before too long. Only seven other films have managed that in the history of cinema, but this one seems to be all but a lock.

Feige is, predictably, delighted—not only for Brand New Day itself but what it signals for Marvel’s wider ambitions. Coming up next: December’s Avengers: Doomsday, which — and here’s your fun curveball — brings Robert Downey Jr. back, not as Iron Man, but crossing the aisle to play Doctor Doom. If you ever wanted proof that Marvel is entirely unafraid to play chess with its own icons, there you go.

Feige summed it up by saying that when the MCU's shared universe formula really works, "these are the results."