Donald Trump Jr. Could Host Amazon’s Reboot of a Fan-Favorite Series

If you thought reality TV couldn't get any more surreal, Amazon might be ready to prove you wrong. Word is, there's serious talk inside Amazon about bringing back ‘The Apprentice’—yes, the boardroom, the tasks, the ‘you're fired’—but this time, with Donald Trump Jr. as the host. Like father, like son, apparently.

Amazon’s Big Reality TV Brainstorm

Here's what's really going on: Variety and the Wall Street Journal say Amazon execs are tossing around the idea of reviving ‘The Apprentice’ for Prime Video. They've got Trump Jr. penciled in for the role his dad made famous. The catch? It's all still early-day brainstorming. No actual phone calls to the Trumps yet—this is all just happening around Amazon's offices, not out in the real world.

An Amazon spokesperson kept things pretty vague for the Wall Street Journal, saying, "Since our acquisition of MGM, we have had preliminary internal discussions about what's next for The Apprentice as a property." Basically, they own it, and they're spitballing. But Amazon also says, officially, the reboot is "not in development" and no external production teams are involved. So if you’re imagining crew setting up boardroom cameras, slow down.

Who’s Stirring the Pot?

According to the WSJ, Mike Hopkins—the head of Amazon MGM Studios—is leading the internal push to kickstart this revival. Apparently, the conversations gained momentum right around early 2025, which lines up with Trump Sr. starting his second term as President. Yep, the timing practically begs for a spinoff.

Amazon’s Strategy: Trump Content, Like It or Not

It's not a one-off fascination, either. Amazon clearly has a thing for the Trump family lately. Remember that Melania documentary directed by Brett Ratner? Amazon dropped that in late January 2025 and it exploded at the box office, pulling $7 million in its first domestic weekend—the best debut for a nonfiction feature in the last decade. Say what you want, but the name draws eyeballs.

Rebooting a Pop Culture Time Capsule

For those who need a little refresher: ‘The Apprentice’ originally aired on NBC from 2004 through 2015. Over 14 seasons and 186 episodes, contestants did goofy business challenges until Trump Sr. delivered his iconic "You're fired." The show snagged nine Emmy nominations and pretty much cemented Trump Sr. as a national figure before politics took over his life.

When Amazon scooped up MGM in 2022, it got ‘The Apprentice’ rights in the deal. So now it can bring it back—or not—whenever it wants. The big question is whether they really will, and if putting Trump Jr. in the crosshairs will be the spark (or the firestorm) they’re after.

One More Thing...

• Amazon owns the ‘The Apprentice’ rights post-MGM buyout (2022)
• Early 2025: Internal talks at Amazon about the reboot pick up steam, right as Trump Sr. returns to the White House
• No offers or talks with Trump Jr. or the rest of the Trump family—yet
• Amazon recently made waves with the Melania documentary (Brett Ratner, $7 million opening weekend)
• The original 'Apprentice' ran for 14 seasons (2004–2015), hosted exclusively by Trump Sr.

So, will Prime Video bring the Trump family back to reality TV screens? It’s all just chatter for now—but if this gets a green light, you can bet it'll be hard to look away. For better or worse, the intersection of politics, business, and reality TV just won't quit.