Spider-Man: Brand New Day smashes Avengers: Endgame’s all-time single-day box office record
Per early studio figures, Spider-Man: Brand New Day is already outpacing forecasts — and that day-one surge has reshuffled the MCU’s first-day leaderboard.
Well, here we go again. Marvel Studios and Sony Pictures have smashed the box office door clean off its hinges with Spider-Man: Brand New Day. I hope you were sitting down for this one: the film has just set a brand new record with Thursday night previews.
Spider-Man: Brand New Day pulled in $72 million from Thursday night previews and early access screenings, the highest ever for any title.
Let's break this down a bit. Those Thursday figures aren't all from one night, mind you—Marvel and Sony started showing early access screenings from Wednesday. But even so, $72 million is a new high-water mark, sailing past the $60 million haul that Avengers: Endgame earned on its historic run back in 2019. That's not just ‘impressive’, that's ‘knock every other studio off the table’ sort of impressive.
For a bit of context (and a gut check for those keeping score at home), the last Spider-Man outing, No Way Home back in 2021, made $50 million in its own opening Thursday night previews. Hardly peanuts, but the new film's leap is anything but subtle. If you care about box office horse races, these numbers just reset the whole leaderboard.