James Cameron Slams Generative AI: 'It’s Utterly Chilling'

James Cameron has made his feelings unmistakably clear regarding the increasing presence of generative AI in the world of cinema. During a recent appearance on CBS’s Sunday Morning, the celebrated director was asked about the emergence of AI-generated performers, such as Tilly Norwood, and did not mince his words.

Addressing longstanding rumours that his Avatar series relies on artificial intelligence to sideline human talent, Cameron was quick to set the record straight.

“For years, there was this sense that, ‘Oh, they’re doing something strange with computers and they’re replacing actors,’ when in fact, once you really drill down and you see what we’re doing, it’s a celebration of the actor-director moment.”

He was keen to emphasise that his approach is rooted in collaboration, not replacement.

Generative AI: A Step Too Far?

Making his position even more explicit, Cameron drew a sharp distinction between his own use of technology and the latest developments in AI.

“Now, go to the other end of the spectrum, and you’ve got generative AI, where they can make up a character.”

He continued,

“They can make up an actor. They can make up a performance from scratch with a text prompt. It’s like, no. That’s horrifying to me. That’s the opposite. That’s exactly what we’re not doing.”

His remarks leave little doubt about his discomfort with the notion of conjuring up entire performances without any human input.

The debate has intensified following producer Eline Van der Velden’s unveiling of Norwood, the first AI-generated actor to be signed by a casting agency. The move has sparked considerable backlash, with many questioning the implications for the future of the profession.

Controversies and Contradictions

Despite his outspoken stance, Cameron himself has not been immune to controversy in the realm of technology. In a separate interview, he admitted he could envision collaborating with Elon Musk, having struck up a friendship with the entrepreneur despite their differing political views. This revelation has raised eyebrows, given Cameron’s otherwise critical perspective on certain technological trends.

He has also taken aim at other aspects of the modern film landscape, notably arguing that productions made for streaming platforms such as Netflix should not be eligible for the Oscars. His comments reflect a broader unease with the shifting boundaries of the industry.

Looking Ahead

As the conversation around AI in entertainment continues to evolve, Cameron’s latest project, Avatar: Fire and Ash, is set to arrive in cinemas on 17 December. The film is already generating anticipation, but the director’s recent remarks suggest he remains firmly committed to championing the human element in filmmaking, even as technology marches on.