Sacha Baron Cohen reportedly reviving his most infamous character in a top-secret sequel
Dust off the yellow tracksuit — Ali G could be back indahouse, with buzz building around a comeback for Sacha Baron Cohen’s breakout alter ego.
It’s starting to look like Sacha Baron Cohen’s most infamous tracksuit-wearing creation might be making a proper comeback—yes, Ali G, the original Staines massive himself, could well be returning to the big screen. If you only know Cohen as Borat (the Kazakh journalist with the world's least subtle moustache), it might surprise you to learn Ali G actually predates Borat and was a pretty big deal back in Britain during the early 2000s.
What’s the deal with Ali G?
Before he was off terrifying American politicians and celebrities as Borat, Cohen was Ali G—a white, suburban bloke desperately (and hilariously) trying to embody hip-hop culture, all while interviewing people who’d clearly never encountered anything quite like him before. 'Da Ali G Show' ran for three series between 2000 and 2004, starting on Channel 4 in the UK before moving to HBO (which, let’s be honest, is pretty much the dream move for any British comedian).
Ali G even got himself a proper feature film in 2002, 'Ali G Indahouse', where—stay with me—he ends up an MP in the British Parliament. It’s as daft as it sounds. Since then, Cohen’s flipped between high-wire satirical pranks (think: 'Borat') and proper acting (‘The Trial of the Chicago 7’ even got him an Oscar nod). But Ali G’s been left on the back burner for ages.
Rumours and undercover filming
This isn’t the first time talk of an Ali G sequel has done the rounds. In 2023, there were whispers that Cohen was working on something, but that went exactly nowhere. Now, though, reputable film journalist Jeff Sneider reckons the new Ali G movie is not only real but actually finished filming. Apparently, Cohen’s been spotted in full Ali G get-up around Oxfordshire as recently as September 2025—not exactly inconspicuous, even if you’re pretending to be the king of Staines.
Sneider’s got a theory (which does sound plausible): much like with 'Borat' and 'Brüno', Cohen’s probably keeping everything quiet so unsuspecting people don’t twig they’re talking to a comedian rather than a genuine wrong’un. After all, that’s basically the backbone of his whole brand. The complicating factor here is that Cohen’s basically famous everywhere these days—since 'Borat' blew up, he’s both joined the Marvel Cinematic Universe and scored proper awards attention. So knocking about in public, even as Ali G, is riskier than it was in 2002.
Still, Cohen pulled off the impossible as recently as 2020: remember that truly jaw-dropping scene with Rudy Giuliani in 'Borat Subsequent Moviefilm'? That was pure undercover Cohen, and it went global. So perhaps Ali G’s got one last wild ride in him.
What we don’t know: the title, which streaming platform or studio (if any) has the project, and when (or even if) we’ll get to watch it. Cohen’s PR people aren’t saying a word—they 'declined to comment'. No shock there.
Scripted or prank-style?
Here’s where things get a bit odd. The original 'Ali G Indahouse' was a scripted, traditional comedy—not pranks on the public, just full-on silliness. This time, though, with all the secrecy, you’ve got to wonder if Cohen’s blending his mockumentary antics with a storyline, or going back to a more conventional film. Either way, with Ali G supposedly spending time both in the UK and the US this time, the potential for chaos is high.
Original Cast of 'Ali G Indahouse' (2002):
- Sacha Baron Cohen as Ali G
- Michael Gambon as David Carlton
- Charles Dance as Deputy Prime Minister
- Kellie Bright as Julie
- Martin Freeman as Ricky C
- Rhona Mitra as Kate Hedges
- Barbara New as Nan
- Others in supporting roles
No word yet on which (if any) of the original cast might resurface for the next go-round. And for now, Cohen’s keeping things as hush-hush as ever.