Gone far too soon: Cindy Crawford’s only son Presley Gerber dies at 27

If you keep an eye on celebrity families or you binge American daytime telly, you’ll know the name Presley Gerber — Cindy Crawford’s only son, brother to Kaia Gerber, and a model who turned up in the odd advert and TV spot. Now, in frankly bleak news, Presley has died at just 27, with the cause of death currently undisclosed. It happened on 20 September at a rehab facility, according to official records out of LA. His family’s keeping details tight, as you’d expect, and the autopsy isn’t finished yet.

“The family is asking for privacy during this very difficult and painful time,” a rep for the Gerbers said in the aftermath of his passing.

Presley, who never really went for the full Hollywood launch, skewed more towards a couple of low-key projects — stuff like TODAY, a flashy Pepsi spot, and an appearance in something called The Wager. His connections ran as deep into fashion and entertainment as you could want, but he always seemed to live on the fringes of that world, not in the absolute thick of it.

An especially rough detail: last year, Presley shared his mental health struggles quite openly via Instagram videos. He admitted he’d been through a lot of loss, and explained that while it wasn’t an excuse for his own struggles, it did contribute to where his head was.

• Presley Gerber died on 20 September aged 27, at a rehab facility in LA.
• He was Cindy Crawford and Rande Gerber’s son, and Kaia Gerber’s older brother.
• Known for appearances on TODAY, a big Pepsi ad, and The Wager.
• He discussed personal battles with mental health and prescription meds last year on social media.
• Family are requesting privacy; no cause of death released yet.

In that Instagram video, Presley talked about being prescribed stacks of different medications — Valium, buprenorphine, Xanax for panic attacks — but said he’d felt lost without proper guidance on how to use them. He described bouncing between about 15 psychiatrists, each one throwing “20 medications” at him and leaving him to self-manage everything, which he said just did not work. On top of that, Presley told followers he’d largely cut out drinking, was avoiding negative influences in Hollywood, and genuinely wanted to help others in the same boat, reminding fans they weren’t alone if they were struggling too.

Last September, Presley went on Instagram to say: "I've had a lot of loss in many different forms recently. That is not an excuse, but it's the reason—or part of—why I am where I'm at now."

Presley's death comes just as conversations about mental health in Hollywood, and the pressures on celebrity kids in particular, are starting to be taken seriously — not that it changes any outcome here.