TV

Five Years In, Marvel Finally Cracks the Disney+ Formula

Five Years In, Marvel Finally Cracks the Disney+ Formula
Image credit: Legion-Media

Marvel’s Disney+ era hits its stride, doubling down on gritty, street-level heroes.

Marvel TV has finally decided to stop throwing CGI at the wall to see what sticks, and it turns out, what actually works are the street-level heroes. After a wave of so-so Disney+ shows (I’m looking at you, Secret Invasion and She-Hulk), there’s finally a sense that Marvel remembered why people fell for Daredevil and friends in the first place. Let’s catch up on the recent run of grounded superhero shows—and yes, who’s coming back from Netflix Marvel Purgatory.

Street-Level Heroes: Suddenly, It’s Working

First up, there’s Daredevil: Born Again and Wonder Man—two series that are absolutely ignoring cosmic stakes in favor of crooked politicians, evil government agencies, and, honestly, more mature storytelling. Daredevil: Born Again has finally righted the ship after a messy run of rewrites and reshoots in its first season, and now it’s kicking off a second season that’s (so far) being met with solid reviews. Wonder Man surprised just about everyone, as most viewers forgot the character even existed in the source material. But the first season did well enough to score an instantly confirmed second season — a Marvel Disney+ rarity.

It feels like Marvel is onto something. Instead of throwing us one more apocalyptic event or a multiverse meeting that will confuse your uncle, we’re getting street brawls, legal drama, and—finally—some relatable stakes.

Why Street-Level Stuff Makes Sense for Marvel (And Disney+)

  • Lower budget, less risk. Whereas shows like Secret Invasion reportedly cost a wild $35 million an episode, Wonder Man’s budget is, get this, less than half that per episode.
  • Better reception. Expensive shows like Secret Invasion ended up with little more than memes and bad reviews. Wonder Man? Surprise hit. Quick renewal.
  • Flexible storytelling. Street-level stories are just more nimble. You can actually try new things, dive into personal drama, and introduce niche characters—without having to break the bank with a gazillion VFX shots.
  • The relatable hero angle. Turns out people want to see characters who get bruised and frustrated and, you know, have actual personalities.

The Netflix Marvel Resurrection Is Real

In the ‘this is not a drill’ department, Jon Bernthal’s Punisher is officially making his MCU debut in the upcoming special, The Punisher: One Last Kill. But wait, there’s more: Krysten Ritter returns as Jessica Jones in Daredevil: Born Again, Season 2. The old Netflix Marvel crew is officially back in the game, and speculation is running wild about Luke Cage and Iron Fist making similar comebacks.

This is the point where Marvel TV on Disney+ starts to look an awful lot like Marvel TV on Netflix, just with more budget and hopefully fewer boardroom notes. And honestly? That’s not a bad thing. The Netflix shows gave us gritty, character-driven stories that didn’t need world-ending stakes to be compelling. Marvel, take the hint and keep it episodic. No one is trying to see a Jessica Jones movie—but a series? That’s what people want.

Trying Again: 'The Defenders' Era (With a Do-Over)

If you remember the buildup to The Defenders—and the collective 'meh' that followed—Marvel has some unfinished business. The original team-up flopped hard after years of anticipation, but now, with Daredevil: Born Again fixing old mistakes (especially those from its third Netflix season), there’s a chance to actually do right by these characters. Instead of giving us spinoffs nobody asked for (Agatha All Along? Ironheart?), maybe the game plan should be making these beloved shows work better within the MCU. At the very least, Daredevil’s new storylines—like Wilson Fisk’s vigilante crackdown in New York—actually set up a real, meaningful crossover. No convoluted 'Avengers-lite' formula needed.

Marvel’s Best Disney+ Bet: Keep It Grounded

So, if Disney+ wants to make good after a spotty run, there’s one clear strategy: stick with the grounded heroes. Wonder Man, Daredevil, the Punisher—these characters actually offer something different. They let Marvel try weirder formats, introduce newcomers, or just get back to those personal stakes so many MCU movies left behind. Not everything has to be multiverse-breaking—the fans just want stories (and characters) they care about.

'Marvel fans don’t just want aliens, time travel, or reality-warping storylines— they also want to see the smaller-scale lives of vigilantes like Matt Murdock and Frank Castle.'

So let’s hope the new wave is sticking around. After years of Marvel cranking out big, expensive misfires, this smaller-scale approach finally feels like a winning strategy—and maybe the beginning of a new, actually-good era for Marvel TV.